Social Listening--Nike
Nike has cultivated a lasting presence and was established in such close proximity, in Eugene. When I think of Nike, I either think of athletic wear or quality sneakers. I grew up in sports so Nike was deeply integrated into my wardrobe and I still often buy workout clothes and shoes from them. It is clear that the coined term, "Just Do It." is the phrase that comes to the minds of many when thinking of Nike. Though, Nike captures their proposition with the idea that hey create high quality products for "athletes", with the understanding that anyone with a body is a qualified athlete. Further inspiring the brand's values of diversity and inclusiveness. A common ground for many of the brand's supporters is that buying Nike products has led to personal connection and relationships. With these two people, @BoseApurva and @BreydenMoore, sharing their "Nike households": Another common theme within the comments of consumers is the overall...
